Shamrock Rovers F.C. is pleased to confirm a new partnership with NetBet, who will join the club as its Responsible Gambling Partner, featuring on the men’s first-team sleeve.

The partnership has been developed with a clear emphasis on responsibility, education, and harm prevention, reflecting Shamrock Rovers’ commitment to safeguarding supporters and promoting positive behaviours within football and the wider community.

As part of the agreement, Shamrock Rovers and NetBet will work together to support responsible gambling initiatives, including awareness campaigns, clear messaging, and the promotion of safer gambling tools and resources. The partnership places a strong focus on ensuring gambling-related messaging is delivered in a measured, transparent, and socially responsible manner.

Speaking on the announcement, Shamrock Rovers Commercial Manager Daniel Cleary said:
“This is a significant partnership for the club and has been approached with care and consideration. It was important for the club that any relationship in this space prioritised responsibility, education, and supporter wellbeing. We believe this partnership with NetBet allows us to take a more meaningful and proactive approach to responsible gambling.”

Alexander George, Brand Manager at NetBet stated, “building on our partnership with Ireland’s most successful football club, we are pleased to extend our relationship into the 2026 season and beyond. Shamrock Rovers’ heritage, sustained success, and strong supporter engagement align closely with NetBet’s strategic focus on long-term investment in Ireland.

As the first responsible gambling partner of an Irish football club, NetBet is committed to promoting safe and responsible play, and we look forward to working with Shamrock Rovers to advance these standards across the coming seasons.”

NetBet’s branding will appear on the sleeve of the men’s first-team jersey, with the partnership extending beyond visibility to include collaborative efforts aimed at promoting safer gambling practices.

Shamrock Rovers FC remains committed to acting responsibly across all commercial partnerships and ensuring they align with the club’s values and responsibilities to its supporters and community.

Both parties would also like to place on record their appreciation to James Lombard, CEO of SPORTFX for his role in facilitating this partnership.