Shamrock Rovers is delighted to announce it has signed an agreement with MASCOT ® WORKWEAR to become the new Principal Partner and Front of Shirt Sponsor of our Men’s first team for 2023.

Denmark-based MASCOT ® WORKWEAR are well established in Ireland, and have one of the widest and largest ranges of workwear on the market. MASCOT’s wide range of workwear and safety footwear provides countless options of individual solutions for their customers. MASCOT also offer more tailored solutions for larger companies.

This partnership will introduce MASCOT to Shamrock Rovers’ domestic and international fans, as well as League of Ireland and the wider Irish football fanbase.

Speaking about the partnership, Shamrock Rovers Chief Executive, Denis Donohoe said; ‘2023 is set to be another momentous year for the club and we are very happy that MASCOT will join us on that journey. From our first conversations with MASCOT, it has been clear that we share values and a view of the type of partnership we are both seeking. I look forward to a close cooperation throughout the year.’

MASCOT are equally as pleased with the agreement, which will bring together one of Europe’s leading workwear brands with Ireland’s most successful football club:

“Shamrock Rovers have a winning and professional culture and share many of the same values as we do at MASCOT. A partnership opportunity, with a club like Shamrock Rovers, is not something that becomes available very often. With a record 20 League of Ireland titles and 25 FAI cups, MASCOT is delighted to have agreed on a commercial deal that strongly benefits both parties”, says MASCOT’s CEO and Owner, Michael Grosbøl.


MASCOT ® WORKWEAR is among Europe’s largest workwear brands and is a clear number one in product innovation. It is a family-owned company established in 1982 and now with more than 4300 employees. The company has its own SA8000-certified factories in the Far East that safeguard the ethical work environment – and secure award-winning product quality standards.