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888 becomes official sponsor of Shamrock Rovers Football Club for the 2021 and 2022 seasons

Sponsorship of League of Ireland Premier Division champions signals commitment to local community

888 (LSE: 888), one of the world’s leading online betting and gaming companies, is delighted to announce an agreement with Shamrock Rovers Football Club, the League of Ireland Premier Division champions, to become the club’s main sponsor. The agreement will see 888sport branding feature on the front of players’ shirts, as well as throughout the Tallaght Stadium.

888’s Dublin office, which employs 140 people, is little over eight miles from the 8,000-seater Tallaght Stadium, and plays an important role in driving the growth of 888’s Sport division.

The agreement between the pair has been signed in time for the new League of Ireland Premier Division which begins on Friday 19 March and sees Shamrock Rovers begin its title defence at home to St Patrick’s Athletic. Last season, Rovers enjoyed an ‘Invincibles’ season, going unbeaten in 18 matches, including an impressive 6-1 victory over Waterford in September 2020, to be crowned champions for the first time since 2011. This season, the Hoops will play for a place in the UEFA Champions League, a decade on from becoming the first Irish side to reach the knock-out stages of a top European competition after beating Partizan Belgrade in the play-off round of the Europa League.  

Kieran Spellman, VP – Head of 888sport, commented:

“We are delighted to announce our sponsorship of Shamrock Rovers. The Club enjoyed a fantastic season last year and is back fighting for a place in the Champions League for the first time in a decade. As a sizable employer in Dublin, committed to Dublin and to the Irish Market, we are very much looking forward to playing our part in supporting our local team.”

Ciarán Medlar, Independent Chairman of Shamrock Rovers Football Club, commented:

“We welcome 888sport on board as our Principal Partner ahead of this weekend’s President’s Cup match, before commencing our defence of the league title. The team at 888sport share our desire for success and we look forward to working with them to build a strong relationship over the next two seasons.”

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Enquiries and further information:

Hudson Sandler – 888@hudsonsandler.com Alex Brennan Bertie Berger Andy Richards+44(0) 207 796 4133

About 888 Holdings Plc:

888 Holdings plc (and together with its subsidiaries, “888” or the “Group“) is one of the world’s leading online betting and gaming companies. 888’s mission is to develop state-of-the-art technology and products that provide fun, fair and safe digital gambling products to players globally. Safer gambling is a core focus for the Group and, at the beginning of 2020, 888 launched its ‘Safer. Better. Together’ safer gambling strategy and commitments.

888 has been at the forefront of the online gaming industry since foundation in 1997, leveraging its proprietary technology to provide to players and B2B partners an innovative and world-class online gaming experience.

In 2020, the company was proud to be recognised at the 2020 Gaming Intelligence awards as winner in the Casino Operator of the Year category. In 2020, 888 also won two prestigious awards for its poker platform at the 2020 Poker Listings Operator Awards in the Most Improved Software and Best Beginner Software categories.

The Group is structured into two lines of business: B2C, under the 888 brands, and B2B, conducted through Dragonfish, which provides partners a leading platform through which to establish an online gaming presence and monetise their own brands in a safe and responsible manner.

888’s consumer facing websites offer more than just online betting and gaming. They are entertainment destinations: places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. 888’s strong and trusted brands are all accessible through www.888.com.

Find out more about 888 at http://corporate.888.com/.