|Tuesday, 09 October 2012 10:53|
FC BARCELONA AND THE EUROPEAN COMMISSION JOIN FORCES TO HELP MILLIONS OF EUROPEANS QUIT SMOKING
And now, Ireland's most successful club, Shamrock Rovers, help Irish fans become Unstoppable.
The European Commission’s “Ex-Smokers are Unstoppable” campaign has partnered with Shamrock Rovers F.C. for their final two games of the season to highlight smoking prevalence in Ireland and to promote the launch of iCoach, a new interactive quitting tool. This free App is available for iTunes and Android users.
The European Commission and FC Barcelona recently announced an unprecedented partnership to tackle smoking prevalence. ‘Quit Smoking with Barça’ (quitsmokingwithbarca.eu) will harness the success of the European Commission’s “Ex-Smokers are Unstoppable” campaign and the support of Barça’s millions of fans to help over 28 million European smokers kick the habit forever.
Partnering one of the world’s most prestigious sports clubs and a European institution is an ambitious project never before tried on such a scale. ‘Quit Smoking with Barça’ is the latest and most audacious initiative of the award-winning “Ex-Smokers are Unstoppable” campaign, this is the first time that the European Commission has collaborated with a sporting partner that reaches the hearts of millions of people.
The programme aims not to judge smokers, but instead underlines the many benefits of quitting smoking, combining these positive messages with the evidence-based tools of the “Ex-Smokers are Unstoppable” campaign. ‘Quit Smoking with Barça’ offers supporters of Barça, football and sport in general, a personalised health training programme with daily quit smoking tips and encouragement direct from the hearts and mouths of the club itself.
The campaign will be powered by iCoach (www.exsmokers.eu), a free, proven digital health tool already helping almost a quarter of a million people across Europe (equivalent to 1 in every 500 smokers) in their quest to give up smoking for good. iCoach is available from today as an app for both for iPhone and Android (www.exsmokers.eu/mobile).
"Through this collaboration we will seek to help football supporters across Europe to take back control of their health and their lives, encouraging them to be as passionate about their health as they are about the “beautiful game”,” said FC Barcelona President, Sandro Rosell speaking at the launch announcement at the European Commission Headquarters in Brussels.
Rosell continued, “We feel proud to be here today and to work side by side with the European Commission to improve the health of our supporters and all fans of football. At Barça we firmly believe in our slogan ‘more than a club’ and we promote values of respect, health and social commitment. Our fans and members have given us their unconditional support and dedication for 113 years, and it is our duty to look after their most important asset of all - their health. Barça understands how important teamwork is in overcoming challenges, so through the ‘Quit Smoking with Barça’ campaign we are going to be their teammate in helping them win their battle against cigarettes. We will offer them guidance, encouragement and practical help. I’m calling on all smokers to join this campaign.”
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